Mahindra & Mahindra, a prominent player in the Indian automotive market, has officially launched the 2024 version of its flagship SUV, the XUV700. Priced competitively at a starting point of Rs 13.99 lakh (ex-showroom), the latest iteration of the XUV700 introduces a slew of updates and new features, positioning it as a formidable competitor in the SUV segment.
One of the standout additions to the XUV700 lineup is the introduction of a six-seater variant, equipped with captain seats in the middle row. This feature is available in the higher-end AX7 and AX7L variants, aligning Mahindra’s offering with competitors such as the Tata Safari, MG Hector Plus, and Hyundai Alcazar, which already provide similar seating configurations.
Visually, the XUV700 now boasts a striking new Napoli Black color option available across all variants. For those opting for the AX7 or AX7L variants, a blacked-out grille and wheels enhance the SUV’s sleek and stealthy appearance. Additionally, these variants offer a dual-tone color option with a blacked-out roof, providing a sportier touch to the overall design.
Inside the cabin, the XUV700 receives several feature enhancements, including ventilated front seats and an updated connected car tech suite. The tech suite now boasts an impressive 83 features, including 13 new additions. The top-spec variant stands out with the inclusion of a memory function for the outside rear-view mirrors (ORVMs), a practical feature for households with multiple drivers.
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The powertrain options for the 2024 XUV700 remain consistent, offering a choice between a 2.0-litre petrol engine and a 2.2-litre diesel engine, the latter available in two states of tune. Transmission choices include a 6-speed manual and a 6-speed automatic, with the option of an All-Wheel Drive (AWD) system for enhanced driving dynamics.
In a bid to enhance customer experience and safety, Mahindra has introduced a ‘White Glove Chauffeur Training Programme’ in metro towns. This initiative aims to provide chauffeurs with expert training on various aspects, including vehicle functionalities, Advanced Driver Assistance Systems (ADAS), handling emergencies, and understanding faults and error signs. The program will kick off in Delhi and Ahmedabad, later extending to other metro cities.
As for pricing, the 2024 XUV700 offers a range of variants to cater to diverse customer preferences:
– MX – Rs 13.99 lakh
– AX3 – Rs 16.39 lakh
– AX5 – Rs 17.69 lakh
– AX7 – Rs 21.29 lakh
– AX7L – Rs 23.99 lakh
Bookings for the updated XUV700 have been open since January 15, with the SUV set to hit dealerships on January 25. Positioned as a strong contender in the SUV market, the XUV700 with its competitive pricing and a host of new features is poised to rival popular models like the Tata Safari facelift, Hyundai Alcazar, and MG Hector Plus.
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Mahindra’s strategic updates to the XUV700 reinforce its commitment to delivering a feature-rich and stylish SUV that meets the evolving demands of Indian consumers. The competitive pricing and the introduction of new variants make the 2024 XUV700 a compelling choice for SUV enthusiasts looking for a blend of performance, aesthetics, and advanced features.